All Videos & Presentations
KEYNOTE
Opening Remarks by Frank Maguire
Frank Maguire, VP Insights & Strategy at Sharethrough discusses why we held a second Green Media Summit; the overarching reasons why we should decarbonize the digital advertising industry and upcoming topics, keynotes, panels and fireside chats.
Speaker(s):
Frank Maguire at Sharethrough
FIRESIDE CHAT
How to Inspire Action by Amplifying Impactful Storytelling
A journey to discover how advertising can reshape how we inspire action by amplifying impactful storytelling. Dave Winslow, CMO of Klever and Editor in Chief at The Momentum will discuss with Josh “Bones” Murphy how storytelling is the start of the journey to inspire consumers and brands to make an impact.
Speaker(s):
Josh ‘Bones’ Murphy at Liars & Thieves!
KEYNOTE
Introducing GMP+
Hear from Brian O’Kelley from Scope3, as he introduces their latest product GMP+, helping advertisers improve performance and reduce carbon emissions by removing problematic placements.
Speaker(s):
Brian O’Kelley at Scope3
AGENCY PANEL
How Media Agencies Are Progressing Sustainability: Successes, Roadblocks and Next Steps
Agencies have the buying power to quickly influence major changes across the industry. Hear from our agency panel to learn about the solutions and standards needed to secure a sustainable future.
Speaker(s):
Susan Kravitz at SeenThis, Deva Bronson at Dentsu, Sargi Mann at GroupM, Martin Bryan at IPG Mediabrands, Christine Ely at Publicis Media, Jean-Marc Papin at Horizon
KEYNOTE
Closing Remarks by Frank Maguire
Closing remarks by Frank Maguire, VP Insights & Strategy at Sharethrough.
Speaker(s):
Frank Maguire at Sharethrough
KEYNOTE
Markets, Marketing and Sustainability: A Deep Dive with Seth Godin
Sustainability is a systemic challenge and true progress won’t happen until the system is changed to prioritize sustainability. Hear from Seth Godin, Founding Editor of The Carbon Almanac, as he discusses how marketers can bring about that change through authentic storytelling.
Speaker(s):
Seth Godin at The Carbon Almanac
PUBLISHER PANEL
How Publishers are Reducing Emissions While Sustaining Revenue
Historically, publishers sought to maximize ad frequency and demand partners, driving revenue but causing inefficiencies and excessive energy consumption. Hear from our publisher panel on how improving efficiency can grow incremental revenue.
Speaker(s):
Chris Kane at Jounce Media, Emry DowningHall at Unwind Media, Stephanie Layser at AWS, Bridget Williams at Hearst, Julia Li at Mediavine
COUNCILS & COMMITTEES PANEL
Setting Carbon Emission Measurement Standards
Standardization requires collaboration and enforcement. Hear members from the IAB Tech Lab, Ad Net Zero, and the Association of National Advertisers (ANA) on what collective progress has been made towards standardization and what’s still needed to achieve it.
Speaker(s):
Brian Murphy at Duration Media, Hillary Slattery at IAB Tech Lab, John Osborn at AdNetZero, Nick Primola at ANA
DSP PANEL
A Sneak Peak Into the Future of AdTech Sustainability Solutions
DSPs have a responsibility to the digital media and advertising industry to make it easier and more accessible to transact on sustainable media. Hear from our DSP panel on how they help buyers consider carbon emissions during their SPO initiatives, as well as promoting Green Media Products and making them easier to execute.
Speaker(s):
Catherine Perloff at Adweek, Chandra Cirulnick at Yahoo, John LoPresto at Viant, Ariel Deitz at Nexxen
BRAND PANEL
Purpose and Profitability: How Brands Are Prioritizing Sustainability While Remaining Profitable
Brands hold much power in making other companies and organizations more sustainable. Hear from top brand executives on how leading by example can influence others to become more sustainable.
Speaker(s):
Umair Irfan at Vox, Solitaire Townsend at Futerra, Kellyanne Perez-Vera at Mastercard, Matthew Cullinen at HSBC Bank
FIRESIDE CHAT
The Journey to Sustainability: How the Javits Center Transformed Into One of the Most Sustainable Convention Centers in the Country
In the wake of Hurricane Sandy in 2012, the Javits’ community faced challenges that prompted them to rethink their approach to sustainability. By engaging stakeholders and fostering a culture of sustainability internally, hear more about their journey into making sustainability a cornerstone of their identity.
Speaker(s):
Chris Kane at Jounce Media, Emry DowningHall at Unwind Media, Stephanie Layser at AWS, Bridget Williams at Hearst, Julia Li at Mediavine
FIRESIDE CHAT
The Road to Better: How Ford is Working with its Stakeholders to Build the Future of Sustainable Transportation
Ford is spearheading initiatives not just for their company, but for the entire auto and transportation industry. However, a major obstacle remains: many people still don’t fully grasp the benefits of hybrid and electric vehicles (EVs). Learn more about Ford’s commitment to sustainability & their communication strategy amidst a politically divided landscape.
Speaker(s):
Frank Maguire at Sharethrough, Artealia Gilliard at Ford Motor Company
KEYNOTE
Empowering Tomorrow’s Consumers: Best Practices in Communicating Brand Sustainability Efforts
The urgency of the climate crisis demands action, and clear communication is key. Implicit biases must be addressed, and cultural shifts promoted, with Hollywood and advertisers playing pivotal roles in reshaping societal norms. Hear from Natalia Vega and Molly Voss-Fannon the new era of climate communication, ensuring a sustainable future for generations to come.
Speaker(s):
Natalia Vega at New Zero World, Molly Voss-Fannon at New Zero World and Museum of the United Nations – UN Live
