2024 Agenda

8:00 AM – 8:50 AM ET

Registration & Breakfast

9:00 AM – 9:15 AM ET

Opening Remarks

Importance of Sustainability in Media

Frank Maguire

VP of Insights, Strategy & Sustainability at Sharethrough

9:15 AM – 9:40 AM ET

Keynote

Markets, Marketing and Sustainability: A Deep Dive with Seth Godin

Seth Godin

Founding Editor at The Carbon Almanac

9:45 AM – 10:15 AM ET

Brand Panel

Purpose and Profitability: How Brands Are Prioritizing Sustainability While Remaining Profitable

Umair Irfan | Moderator

Correspondent at Vox

Solitaire Townsend

Chief Solutionist & Co-Founder at Futerra

Kellyanne Perez-Vera

Sustainability Manager, Global Media at Mastercard

Matthew Cullinen

VP of Global Sustainability at HSBC Bank

10:15 AM – 10:45 AM ET

Coffee Break

10:45 AM – 11:10 AM ET

Fireside Chat

How to Inspire Action by Amplifying Impactful Storytelling

A journey to discover how advertising can reshape how we inspire action by amplifying impactful storytelling. Dave Winslow, CMO of Klever and Editor in Chief at The Momentum will discuss with Josh "Bones" Murphy how storytelling is the start of the journey to inspire consumers and brands to make an impact.

Presented by

Josh 'Bones' Murphy

Co Founder, Commercial/Film Director of Liars & Thieves!

11:15 AM – 11:40 AM ET

Publisher Panel

How Publishers are Reducing Emissions While Sustaining Revenue

Chris Kane | Moderator

Founder and President at Jounce Media

Emry DowningHall

SVP Programmatic Revenue & Strategy at Unwind Media

Stephanie Layser

WW Head, Publisher Ad Tech at AWS

Bridget Williams

Chief Commercial Officer and SVP Digital Publishing at Hearst

Julia Li

Director, Social Impact - Sustainability at Mediavine

11:45 AM – 12:00 PM ET

Fireside Chat

The Journey to Sustainability: How the Javits Center Transformed Into One of the Most Sustainable Convention Centers in the Country

Kristin Toussaint | Moderator

Staff Editor at Fast Company

Yashi Dadhich

Director Energy & Sustainability at Javits Center

12:00 PM – 1:00 PM ET

Lunch

1:00 PM – 1:25 PM ET

Keynote

Exclusive Announcement

Brian O’Kelley

Co-Founder and CEO at Scope3

1:30 PM – 1:50 PM ET

Councils & Committees Panel

Setting Carbon Emission Measurement Standards

Brian Murphy | Moderator

Chief Revenue Officer at Duration Media

Hillary Slattery

Director Programmatic at IAB Tech Lab

John Osborn

Director at AdNetZero

Nick Primola

Group EVP, Global CMO Growth Council at ANA

1:55 PM – 2:15 PM ET

Fireside Chat

The Road to Better: How Ford is Working with its Stakeholders to Build the Future of Sustainable Transportation

Frank Maguire | Moderator

VP of Insights, Strategy & Sustainability at Sharethrough

Artealia Gilliard

Environmental Leadership & Sustainability at Ford Motor Company

2:15 PM – 2:30 PM ET

Coffee Break

2:35 PM – 3:05 PM ET

Agency Panel

How Media Agencies Are Progressing Sustainability: Successes, Roadblocks and Next Steps

Susan Kravitz | Moderator

Head of Commercial Partnerships, Americas at SeenThis

Deva Bronson

EVP, Global Head of Brand Assurance at Dentsu

Sargi Mann

Executive Director, Global Practices Lead at GroupM

Martin Bryan

Global Chief Sustainability Officer at IPG Mediabrands

Christine Ely

VP Brand Integrity and Sustainability at Publicis Media

Jean-Marc Papin

SVP Media Technology & Data at Horizon

3:10 PM – 3:30 PM ET

DSP Panel

A Sneak Peak Into the Future of AdTech Sustainability Solutions

Catherine Perloff | Moderator

Platforms Reporter at Adweek

Chandra Cirulnick

Vice President of Global Supply Partnerships at Yahoo

John LoPresto

Director of Brand Marketing at Viant

Ariel Deitz

VP Enterprise Partnerships at Nexxen

3:35 PM – 4:00 PM ET

Keynote

Empowering Tomorrow’s Consumers: Best Practices in Communicating Brand Sustainability Efforts

Natalia Vega

Founder / Executive Director at New Zero World

Molly Voss-Fannon

Senior Advisor New Zero World and Former CEO of Museum of the United Nations - UN Live

4:00 PM – 4:15 PM ET

Closing Remarks

Frank Maguire

VP of Insights, Strategy & Sustainability at Sharethrough

The Venue

The 2024 Green Media Summit will take place on the largest green roof in New York State, alongside a unique wildlife habitat, a one-acre working farm and one of the region’s leading energy conservation initiatives.

Javits Center

Named after the legendary and lifelong New Yorker, Senator Jacob K. Javits, this self-sustaining New York icon has become a wildlife sanctuary, a community partner and a nationwide nexus where the latest ideas in business and pop culture converge under one very green roof.