The Green Media Summit 2023

Presented by

From Understanding Carbon Emissions in Media to Taking Tangible Actions

DAYS       MINS       HRS      SECS

April 13 | New York City

Edison Ballroom & Rooftop, Manhattan

Because the need for action is indisputable, the first edition of the Green Media Summit brings together sustainability experts, innovators, marketers and industry leaders from brands, agencies and publishers around one of the current most important topics: sustainability in Media.

The Green Media Summit is a one day event with a great lineup of keynotes, panels and fireside chats, which will allow attendees to better understand the impact of media on sustainability, and most importantly, how our industry has the ability to turn conversations into actions and build a greener media ecosystem.

Speakers

The panelists, speakers and presenters at the Green Media Summit are comprised of a mix of ad tech leaders and key decision makers from brands, agencies and publishers.

Noel Anderson

Noel Anderson

Chief Sustainability Officer
American Red Cross

Noel Anderson currently serves as the American Red Cross chief sustainability officer and vice president of Environmental, Social and Corporate Governance (ESG) Strategy.

Noel oversees the Red Cross commitment to reduce the impact of climate change by integrating a climate‐centric approach in the way the Red Cross advances its mission, conducts its business, invests its resources, and supports national and international climate change initiatives.

Noel joined the Red Cross in 2006, and most recently served as vice president of Humanitarian Services Operations, where he provided strategic planning, project management oversight, and operational support to local Red Cross chapters nationwide, as well as delivering management support to core Red Cross lines of business, programs and functions. Prior to that, he served as division fundraising vice president for the Southwest and Rocky Mountain Division, where he was responsible for mission‐related fundraising activities in nine states.

Throughout the pandemic, Noel led many Red Cross COVID‐19 initiatives including procuring PPE, coordinating staff vaccination access efforts and ensuring the safety of employees and volunteers. Prior to the pandemic, he led the strategy for Territory Alignment for field geographic boundaries and facilitated the consolidation of Biomedical and Humanitarian Service fleet management into a single effort, in addition to his regular duties.

Originally from Kansas, Noel’s career spans over 20 years of work for nonprofits in various fundraising roles for organizations including United Way and the University of Kansas Endowment Association.

Noel earned a Bachelor of Science degree in Business Communications from the University of Kansas. His wife Misha is an optometrist with whom he has two children, Connor and Elise.

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Maggie Mattingley

Maggie Mattingley

Lead Director Inventory Management
The Trade Desk

With over 6 years of experience in digital media, Maggie Mattingley is Lead Director, Inventory Management at The Trade Desk.

In her role at TTD, Maggie is focused on using a data-driven approach to reduce duplication and optimize the supply path of every impression delivered through TTD’s platform.

She has been an integral part of TTD’s SPO efforts that drive sustainability in the programmatic ecosystem including OpenPath, Google OB deprecation and open RTB 2.6 CTV podding. She also helped launch TTD’s Green PMPs with Sharethrough in partnership with Scope3 to help decarbonize the programmatic supply chain through carbon offsets.

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Vivian Chang

Vivian Chang

Head of DTC Practice
Clorox

Clorox
Vivian Chang is a digitally native executive and advisor with over 15 years of experience in e-commerce, retail, and analytics.

She leads by leveraging technical expertise, strategic thinking, and passion for consumer experience to build successful omnichannel marketing strategies for some of the fastest-growing consumer companies.

Currently, Vivian is leading the DTC practice at The Clorox Company, where she is responsible for enabling and growing a portfolio of direct-to-consumer enabled brands under the Fortune 500 company.

Prior to this, she served as the Senior Director of Marketing at Plated, a subscription meal kit startup, where she oversaw multi-channel marketing and analytics.

She also led RetailMeNot’s efforts to grow traffic and loyal users for the U.S. brand, launching the mobile app and driving 1M+ downloads in the first year for the online shopping discount hub.

Brian O’Kelley

Brian O’Kelley

CEO & Co-Founder
Scope3

Brian O’Kelley is CEO and co-founder of Scope3, leading the decarbonization of the media and advertising industry.
A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo. Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet. Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is deeply committed to making the technology industry more inclusive. Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats. Follow on LinkedIn→
Krystal Olivieri

Krystal Olivieri

Global Chief Innovation Officer
GroupM & Choreograph

Krystal Olivieri is the Global Chief Innovation Officer of GroupM & Choreograph and is one of the “50 most indispensable executives in media, marketing and tech” according to Adweek.
At GroupM, Krystal focuses on bring innovative products and processes to life for GroupM agencies, communities, and clients. As the CIO, Krystal leads GroupM’s data ethics approach anchored in the philosophy of “just because you can, doesn’t mean you should.” She has long been on the forefront of our industry and brings a future-focused approach to GroupM’s technical investments. Krystal also sits on the client steering committees of some of the largest media companies in the world and has led the co- development of several notable capabilities that are becoming industry solutions. Krystal has been a GroupM veteran of more than six years — starting in GroupM’s advanced programmatic media arm Xaxis and has played roles at Omnicom Media Group and NDN, Inc. She currently lives on Long Island with her beloved Frenchie Gus. Follow on LinkedIn→
John Osborn

John Osborn

Director
AdNetZero

John is a transformational leader, with extensive experience driving strategic and financial growth.

He has done so for a number of agencies, clients, Fortune 500 companies, public corporations and nonprofits.

John was recently appointed to lead Ad Net Zero USA as the Director of the coalition, with focus on establishing and growing its supporter base and delivering on its mission to unify the advertising industry around actions that will drive towards net zero carbon emissions from the development, production and media placement of advertising.

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Richard Davis

Yale Cohen

EVP Global Digital Standards
Publicis Media

Yale Cohen serves as the EVP of Global Digital Standards for Publicis Media, encompassing all areas of media quality, safety and suitability, sustainability and now brand integrity.

In doing so, he helps advertisers understand the value of each individual impression and how culture and the environment have impacted marketers’ decision process.

He has become Publicis Media’s industry voice for Standards, incorporating client needs for partners to adhere to Publicis’ stringent expectations. In collaboration with Publicis’ CSR team in Paris, Yale has helped launch A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions), an industry leading carbon calculator globally to measure creative, production, and media across all channels, including digital in partnership with Scope3 and Impact+. 

Throughout his 20 years of digital advertising experience, 13 of them with Publicis, Yale has worked alongside clients including Bank of America, Verizon, and Kellogg’s to simplify the complexities of our industry. He’s the chair of the 4A’s Advertiser Protection Bureau, honoree of Adweek’s Young Influential list, and part of numerous charity organizations.

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Jean-Marc Papin

Jean-Marc Papin

SVP Media Technology & Data
Horizon

Jean-Marc is leading Horizon Media’s decarbonization efforts, with the goal of reducing 60% of agency CO2 emissions by 2024 by optimizing operations, generating efficiencies, and meeting environmental and privacy regulations.

He brings his expertise in sustainability strategy, which he gained from 20+ years of experience in Management Consulting across diverse sectors. He also recently completed a sustainability strategy development program at Harvard Business School.

Jean-Marc is responsible for developing the roadmap and data strategy for Horizon’s identity solution. Jean-Marc is also leading business consulting services to clients.

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Richard Davis

Richard Davis

CEO & Co-Founder
51toCarbonZero (51-0)

Richard Davis is the CEO and Co-Founder of 51toCarbonZero (51-0), enabling enterprises to set, accelerate and achieve their net zero ambitions.
Prior to founding 51-0, Richard spent 15 years in the media industry, most recently as the global Chief of Business Strategy and Transformation at Dentsu media global. A pioneer in sustainability, he launched the first sustainability brand agency network in the dentsu group in 2009, helping global brands make their first steps in sustainability at the time. More recently, as the youngest member of the global media leadership team, he looked after a number of strategic initiatives, including embedding sustainability in the corporate governance and go to market offering of the company. He lives in London with his wife and two children, but he grew up in Milan (Italy) enjoying AC Milan winning multiple Champions Leagues and what he believes is the best coffee on the planet. Richard holds a postgraduate certificate in Sustainable Business from Cambridge University and an MBA from London Bayes. Follow on LinkedIn→
Martin Bryan

Martin Bryan

Global Chief Sustainability Officer
UM, Mediabrands

Martin Bryan is the Global Chief Sustainability Officer at UM, the global media agency network of IPG Mediabrands.

He oversees the development of agency processes and products that enable Mediabrands and its clients to comply with their net-zero goals. A graduate of the Yale School of Management’s Sustainability in Business Executive Education program, he is a passionate, proactive and dedicated champion of our Media for Good mission, pushing our industry to create a more sustainable future.

Prior to heading IPG Mediabrands global sustainability efforts, Martin, who joined UM in 2011, led the US strategy practice at J3, the dedicated team that services the Johnson & Johnson business. He took a yearlong sabbatical in 2017, traveling the world with his partner, spending time volunteering on regenerative, organic farms.

Martin lives in Morristown, NJ with his husband and their two dogs and is an avid gardener and beekeeper

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Jennie Mucciarone

Jennie Mucciarone

Digital Media Strategist
iRobot

Jennie Mucciarone is a programmatic subject matter expert, currently employed at iRobot as a digital media strategist.

In her role, Jennie facilitates planning to drive performance and build equity for the brand.

In 2022, Jennie pioneered iRobot’s first ever carbon net-zero digital media buy with Sharethrough. She continues to look for ways to incorporate sustainability into iRobot’s advertising strategy and contribute to industry de-carbonization. Jennie is committed to furthering her personal education and involvement with environmental efforts via green media.
Prior to iRobot, Jennie cut her teeth at Havas Media Group working on the TracFone Wireless business, which was eventually acquired by Verizon.

Jennie has a B.A. in Economics from Tufts University, where she was a 4 year student-athlete.

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Hillary Slattery

Hillary Slattery

Director Programmatic
IAB Tech Lab

In addition to overseeing the programmatic product roadmap and strategy for the IAB Tech Lab, Hillary is currently leading its Sustainability Working Group aimed at lowering the carbon emissions caused by programmatic advertising.

Jennie Mucciarone is a programmatic subject matter expert, currently employed at iRobot as a digital media strategist. In her role, Jennie facilitates planning to drive performance and build equity for the brand.In 2022, Jennie pioneered iRobot’s first ever carbon net-zero digital media buy with Sharethrough. She continues to look for ways to incorporate sustainability into iRobot’s advertising strategy and contribute to industry de-carbonization. Jennie is committed to furthering her personal education and involvement with environmental efforts via green media.
Prior to iRobot, Jennie cut her teeth at Havas Media Group working on the TracFone Wireless business, which was eventually acquired by Verizon.
Jennie has a B.A. in Economics from Tufts University, where she was a 4 year student-athlete.

Curt Larson

Curt Larson

Chief Product Officer
Sharethrough

As member of the IAB Tech Lab’s Board of Directors and the RTB Commit group, Curt has helped drive numerous technical specs and is helping spearhead the IAB’s current sustainability initiative.

At Sharethrough, he is driving the rollout of numerous sustainability initiatives including GreenPMPs, internal usage and emission reductions, and some exciting new products to come in 2023.Curt has over 20 years of career experience in technology and product management.

After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.

He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.

He has co-authored numerous programmatic specs with the IAB and is active in the industry. He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.

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Kenrika Mazuch

Kenrika Mazuch

Product Manager
Mediavine

Mediavine
Kenrika Mazuch is a talented Product Manager at Mediavine, who provides invaluable leadership and guidance as she oversees the development and execution of various ad unit types that are at the core of Mediavine’s revenue generation for its 10k+ publishers.

She is a value-driven, innovative product manager who often takes ideas and brings them to fruition through an extensive, yet efficient, research, review and testing process with the intent to launch ad technology that is built to minimize latency and maximize performance. She leads cross-functional teams in the planning, building and rollout of ad units, while also combining her highly analytical skills with extensive data and communications knowledge to evolve Mediavine’s ongoing product strategy.

Kenrika also tackles important industry-wide issues to bring forth creative solutions in the programmatic space, including being a strong advocate for privacy and digital sustainability-related matters. She’s committed to contributing to and expanding her knowledge in the tech arena through her involvement in Prebid and working on various industry-leading projects with her Mediavine team.

Prior to joining Mediavine, Kenrika worked in Sports and Entertainment for a decade where she pioneered several large-scale projects on a global scale. She holds an undergraduate degree in Communications from the State University of New York and a Master’s Degree in Business Administration from the University of Phoenix.

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Chao Liao

Chao Liao

SVP, Revenue Operations & Data Strategy
Insider Advertising

Insider
As SVP, Insider Advertising - Revenue Operations & Data Strategy, Chao is responsible for advertising strategy & operations, AdTech solutions, and overall client success.

Throughout his career, Chao has had extensive experience in tech start-ups and publishing. He believes in the value and power of media publishers when it comes to creating reader-first content, media, and data solutions. Chao is leading the overall media sustainability efforts at Insider in conjunction with the parent company Axel Springer.

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Scott Mulqueen

Scott Mulqueen

VP Programmatic & Yield
Recurrent

Recurrent
As VP of Programmatic and Yield, Scott Mulqueen oversees all of the programmatic, yield management, and ad operations businesses for Recurrent’s digital media brands.

Scott and his team are also responsible for all ad-revenue delivery and monetization.

Scott’s vast experience managing the supply side of the business for digital media brands combined with his longstanding work in numbers and analytics have proven to be a natural fit for auction mechanics, monetization, and supply management. He has spent time overseeing programmatic revenue, strategy, and ad tech for Trusted Media Brands, Dotdash, and Time Inc. His first stint in media was with Hearst, running their revenue/yield management for the magazine group. 

Prior to joining digital media, Mulqueen spent several years in FP&A and analytics. Immediately before his time with Hearst, he spent four years overseeing pricing and analytics for Standard Motor Products.

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Mike Racic

Mike Racic

President
Prebid

Prebid
Mike Racic is the President of Prebid.org, the organization that oversees open source programmatic advertising solutions and sits on the committee overseeing Prebids sustainability efforts.

In his 20+ years in media, Mike held leadership roles across the ecosystem, including at leading publishers, Ad-Tech companies and agencies. In whatever role Mike has found himself, it is always at the forefront of innovation.

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Jon Schulz

Jon Schulz

Chief Marketing Officer
Viant

Prebid
Jon Schulz leads brand and product marketing, advertising, marketing science, business development and strategic partnerships, corporate communications, and creative services.
Jon is a recognized industry thought-leader with more than 25 years of experience in automotive, digital marketing, CRM and data-driven targeting and measurement. Before joining Viant, Jon led Digital Marketing at Ford Motor Company for 12 years. He first joined Viant as an SVP, Global Category Development in 2008, building and leading category-focused teams for Auto, CPG, and Entertainment focused on client-direct engagement and activation. He eventually became EVP of Business Development, and now Chief Marketing Officer as of 2014. Jon earned his MBA in Marketing at Indiana University and his BSBA in Management Information Systems from Central Michigan University. Outside of Viant, Jon is an active Board Member for Work Truck Solutions and motormindz, and is also a Marketing Lecturer at the University of Michigan. Follow on LinkedIn→
Joseph Dressler

Joseph Dressler

VP of Sales, America
Adform

Adform
Joseph Dressler is the VP of Sales, America at Adform. An advertising veteran since the late 90’s, he started his career at Ogilvy & Mather before moving to Dow Jones/Hearst.
Throughout the past 12 years he’s focused on the adtech side of the industry for both buy side and sell side technology platforms. As a sales leader with extensive customer-facing and team management experience, he’s utilized his unique combination of agency, publisher, and tech knowledge to publicly speak on topics at Dreamforce, Digiday, P2P, Retail Media and 1st party data. He’s a proud father, and University of Michigan Wolverine. Follow on LinkedIn→
Danielle Azoulay

Danielle Azoulay

Sustainability and CSR Expert, Founder of The CSO Shop

Danielle has over 15 years of experience leading, developing and operationalizing sustainability and corporate responsibility programs for global, consumer products companies in the apparel and accessories, personal care, home goods, and retail sectors.
Danielle is Adjunct Professor at Columbia University, where she teaches Circular Economy for Sustainability Professionals as part of the Sustainability Management Master’s program. Danielle works with companies at all stages of maturity, from start-ups to Fortune 500s, to embed sustainability and corporate responsibility into their business strategies and operations. From coaching and mentoring junior sustainability staff, training and engagement, to CEO and Board education, Danielle has experience with driving every facet of a company’s sustainability transformation. She hopes to help support many more companies on their sustainability transformation as part of The CSO Shop, a fractional CSO advising company that she founded in 2022. A media trained spokesperson, Danielle has been featured in conferences, national press, podcasts, and video. Danielle has a Master’s degree in Environmental Conservation and Education from NYU. Follow on LinkedIn→

Companies in Attendance

Here is an overview of the attendees that will be joining us at the Green Media Summit.

Noel Anderson
Noel Anderson
Noel Anderson
Noel Anderson
Noel Anderson
Noel Anderson
Noel Anderson
Noel Anderson
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Maggie Mattingley
Vivian Chang
Vivian Chang
Vivian Chang
Vivian Chang
Vivian Chang
Vivian Chang
Vivian Chang
Vivian Chang
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley
Brian O’Kelley

Our purpose

The Green Media Summit has one goal in mind for its attendees: learn about the impact of media on sustainability, and most importantly, how our industry has the ability to turn conversations into actions and build a greener media ecosystem.

Keynotes

Keynotes from climate & environment experts.

Fireside chats

Fireside chats with media sustainability leaders & marketers.

Panels

Panels with brand, agency, publisher peers sharing intels on sustainability efforts.

Knowledge

Exclusive access to educative content on media & sustainability.

Carbon-Neutral

51-0 is our official carbon emissions measurement partner for the event.

Green Media Summit Agenda

8:00 AM – 8:45 AM ET

Breakfast & coffee

8:45 AM – 8:55 AM ET

Opening remarks

9:00 AM – 9:25 AM ET

Keynote

No Time to Waste: On the Front Lines of the Climate Crisis with the American Red Cross

Noel Anderson, Chief Sustainability Officer at American Red Cross

This keynote will explore the reasons why the digital advertising industry must combine efforts to reach net-zero emissions by the end of the decade, as well as its consequences if we don’t.

9:30 AM – 10:00 AM ET

Brand Panel

Building a Sustainable and Profitable Brand

Panel host: Brian Murphy at The Alpine Project

  • Vivian Chang, Head of DTC Practice, Clorox
  • Jennie Mucciarone, Digital Media Strategist, iRobot
  • Danielle Azoulay, Sustainability and CSR Expert, Founder of The CSO Shop

Wondering how to achieve scale while reaching your sustainability goals? In this panel, experts will share tips and tricks to build a sustainable profitable brand.

10:00 AM – 10:30 AM ET

Networking break

10:30 AM – 10:55 AM ET

Fireside chat

Lessons from Year 1 at Scope3: Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media

Panel host: Michael Burgi at Digiday

  • Brian O’Kelley, CEO & Co-Founder at Scope3

One year after the launch of Scope3, Brian O’Kelley will share with us his key learnings, milestones, challenges and next steps to build a more sustainable advertising industry.

11:00 AM – 11:40 AM ET

Agency Panel

How Agencies Will Hold the Digital Industry Accountable for Reaching Net-Zero Emissions

Panel host: Aleda Stam at Ad Age

  • Martin Bryan, Global Chief Sustainability Officer, UM, Mediabrands
  • Jean-Marc Papin, SVP Media Technology & Data at Horizon

  • Krystal Olivieri, Global Chief Innovation Officer at GroupM & Choreograph

  • Yale Cohen, EVP Global Digital Standards at Publicis Media

It’s not only about the why, but how. For agencies, their impact stems from accountability and integrity. Join our agency panel to learn about the solutions and standards needed to secure a sustainable future.

11:45 AM – 12:10 PM ET

Fireside chat

How IAB Tech Lab Best Practices and Standards Can Help Lower Emissions

  • Curt Larson, Chief Product Officer at Sharethrough
  • Hillary Slattery, Director Programmatic at IAB Tech Lab

Learn how IAB Tech Lab’s best practices and standards can help lower emissions.

12:10 PM – 1:10 PM ET

Lunch

1:10 PM – 1:35 PM ET

Publisher Panel

Less is More: Can Publishers Reduce Carbon Emissions Without Impacting Revenue?

Panel host: Ben Epstein at Jounce

  • Mike Racic, President at Prebid

  • Kenrika Mazuch, Product Manager at Mediavine

  • Chao Liao, SVP, Revenue Operations & Data Strategy at Insider Advertising

  • Scott Mulqueen, VP Programmatic & Yield at Recurrent

Consumers expect brands to step up to the challenge and create a sustainable future for all, but publishers also hold the key to the solution. Learn how they can significantly reduce carbon emissions.

1:40 PM – 2:05 PM ET

Keynote

5 Steps to Build Your Company’s Path to Net Zero

Richard Davis, CEO & Co-Founder at 51toCarbonZero (51-0)

You’re ready to set sustainability goals, but where do you start? Learn about the five ways to transforming goals into actionable steps.

2:10 PM – 2:40 PM ET

Networking break

2:40 PM – 3:05 PM ET

Keynote

The Power of We: The 5-Point-Plan & How Small Actions Can Amount to Big Change

John Osborn, Director at AdNetZero

AdNetZero is the industry group seeking to organize and standardize the reduction of advertising’s carbon impact. In this session John Osborn discusses Ad Net Zero’s 5-Point-Plan and how attendees can get involved and make a difference.

3:10 PM – 3:40 PM ET

DSP Panel

Green by Default: How DSPs Can Empower Buyers and Sellers to Reduce Carbon Emissions

Panel host: Greg MacDonald at Chealsea Strategies

  • Maggie Mattingley, Lead Director Inventory Management at The Trade Desk

  • Jon Schulz, Chief Marketing Officer at Viant

  • Joseph Dressler, VP of Sales, America at Adform

The current digital advertising ecosystem consists of hundreds of middlemen connected with one another in order to trade, auction and deliver ads online. How can we make this process more sustainable? We’ll dive into the topic in our DSP panel.

3:40 PM – 4:00 PM ET

Closing remarks

Edison Ballroom & Rooftop, Manhattan

About the Space

Located in the heart of Times Square, the Edison Ballroom has become one of Manhattan’s most beloved banquet halls. After an extensive renovation that thoughtfully preserved its original elegance and art deco style, we are pleased to present the newest addition to our venue, The Rooftop at Edison Ballroom. Learn more on their website.

The Edison Ballroom
South Ballroom Entrance

221 W 46th St,
New York, NY
10036, United States

Get in touch

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Send us a message and we’ll get back to you as soon as possible.

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