2024 Agenda

8:00 AM – 8:50 AM ET

Registration & Breakfast

9:00 AM – 9:15 AM ET

Opening Remarks

Importance of Sustainability in Media

9:15 AM – 9:40 AM ET

Keynote

Micro and Macro State of Sustainability

Seth Godin

Founding Editor at The Carbon Almanac

9:45 AM – 10:10 AM ET

Brand Panel

Purpose and Profitability: How Brands Are Prioritizing Sustainability While Remaining Profitable

Kellyanne Perez-Vera

Sustainability Manager, Global Media at Mastercard

Dale Green

Global Director – Purpose Marketing at Mars Inc.

Matthew Cullienen

VP of Global Sustainability at HSBC Bank

Morgan Hagney

Sustainability and CSR Lead, Consumer Product Division at L'Oreal USA

10:15 AM – 10:45 AM ET

Coffee Break

10:45 AM – 11:10 AM ET

Fireside Chat

Surprise Sustainability Leader

11:15 AM – 11:40 AM ET

Publisher Panel

How Publishers are Reducing Emissions While Sustaining Revenue

11:45 AM – 12:00 PM ET

Fireside Chat

The Journey to Sustainability: How the Javits Center Transformed Into One of the Most Sustainable Convention Centers in the Country

Yashi Dadhich

Director Energy & Sustainability at Javits Center

12:00 PM – 1:00 PM ET

Lunch

1:00 PM – 1:25 PM ET

Keynote

Exclusive Announcement

Brian O’Kelley

Co-Founder and CEO at Scope3

1:30 PM – 1:55 PM ET

Panel

Setting Carbon Emission Measurement Standards

John Osborn

Director at AdNetZero

Hillary Slattery

Director Programmatic at IAB Tech Lab

2:00 PM – 2:15 PM ET

Case Study

Performance Impact of Green Media Products

Jean-Marc Papin

SVP Media Technology & Data at Horizon Media

2:15 PM – 2:30 PM ET

Coffee Break

2:35 PM – 3:00 PM ET

Agency Panel

How Media Agencies Are Progressing Sustainability: Successes, Roadblocks and Next Steps

Deva Bronson

EVP, Global Head of Brand Assurance at Dentsu

Martin Bryan

Global Chief Sustainability Officer at IPG Mediabrands

Sargi Mann

Executive Director, Global Practices Lead at GroupM

3:05 PM – 3:30 PM ET

Panel

What’s Next in AdTech Sustainability Solutions?

Chandra Cirulnick

Vice President of Global Supply Partnerships at Yahoo

John LoPresto

Director of Brand Marketing at Viant

3:35 PM – 4:00 PM ET

Keynote

Best Practices in Communicating Brand Sustainability Efforts While Avoiding Greenwashing

Natalia Vega

Founder / Executive Director at New Zero World

4:00 PM – 4:15 PM ET

Closing Remarks

The Venue

The 2024 Green Media Summit will take place on the largest green roof in New York State, alongside a unique wildlife habitat, a one-acre working farm and one of the region’s leading energy conservation initiatives.

Javits Center

 

Named after the legendary and lifelong New Yorker, Senator Jacob K. Javits, this self-sustaining New York icon has become a wildlife sanctuary, a community partner and a nationwide nexus where the latest ideas in business and pop culture converge under one very green roof.

Read more on their website.

Javits Center

North Entrance
429 11th Ave,
New York, NY
10001, United States


Conference: Pavilion on the Farm – 4th Floor

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