Unlocking Sustainable Impact Through Media Innovation
We’re excited to be taking the Green Media Summit on the road for the very first time, expanding this important event into the UK to amplify new voices and accelerate our shared global impact.
This non-profit event brings together leading minds across media, advertising, and sustainability to tackle shared challenges and accelerate meaningful action toward a more eco-conscious future.
Through thought-provoking panels and inspiring keynotes, the Green Media Summit explores how the media industry can lead the charge on climate action and help shape a more ethical, sustainable world. With exclusive insights from experts and innovators, this event offers a front-row seat to the future of responsible media.
Register now to join us for a half day of insights, inspiration, and collaboration.
Event Details
🗓 September 25, 2025
📌 Barbican Centre, London
🚪 Doors Open: 12:00 PM
🥗 Luncheon: 12:15 – 1:15PM
🕛 Programming: 1:30 – 5:00 PM
🍸 Networking Reception: 5:00 – 7:00 PM
Ticket Pricing
Early Bird (July 24 – August 25): £99
General Admission (August 25 – September 24): £150
Upcoming Speakers
Get ready to be inspired! Meet the incredible voices already confirmed – and stay tuned for more exciting names coming soon.
Agenda
12:00
Registration Opens
Garden Room
12:00 – 13:15
Luncheon
Conservatory
13:30 – 13:40
Opening Remarks
Auditorium

Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
13:40 – 14:00

Keynote
Auditorium
The Power of Advertising for a Better Planet

Michelle Carvill
Co-Founder and Co-Host at Can Marketing Save the Planet?
14:00 – 14:30
Brand Panel
Auditorium
From Pledge to Practice: Embedding Sustainable Practices in Brand Strategy

Aina Fuller (Moderator)
Global Sustainability Director at Responsible Marketing Advisory

Tasha Lenton

Emma Gibbs
Media Lead UK&I at Nestlé

Sandeep Rana
Senior Director of Citizenship & Sustainability, UK & Ireland at Estée Lauder
14:30 – 15:00
Fireside Chat
Auditorium
Green AI: Oxymoron or Opportunity? Media, AI, and Environmental Impact

Jean-Baptiste Pettit
VP of R&D and Innovation at Perion

Anne Coghlan
Co-founder & COO at Scope3
15:00 – 15:10
Coffee Break
Auditorium
15:10 – 15:40
Agency Panel
Auditorium
From Brief to Buy: Agencies Rewiring Media for Climate Impact

Jonathan Haines (Moderator)
Managing Director UK & Northern Europe at Equativ

Tim Pritchard
Head of Responsible Media at MG OMD

Andy Collins
Head of Planning at Wavemaker

Beatrice Willetts
Associate Director, Global Digital Standards and EMEA Partnerships at Publicis Group

Annie Gibbons
Head of Sustainability | Global Media at dentsu
15:40 – 16:10
EU Regulation Panel
Auditorium
Beyond the Pledge: Navigating EU & UK Climate Rules in Media & Marketing

Gemma Butler (Moderator)
Director and Co-Founder at Can Marketing Save the Planet?

Stephen Woodford
CEO at Advertising Association
16:10 – 16:40
Ad Tech Panel
Auditorium
Greener Tech: Rethinking Ad Tech Efficiency & Solutions

Guy Jones (Moderator)
Co-founder at The GoodNet

Nadia James
Global Ads Sustainability Marketing Lead at Google

Lea Conti-Fabra
Programmatic Strategy & Sustainability Lead at TripAdvisor

Sara Vincent
Managing Director at Utiq
16:40 – 16:50
Case Study
Auditorium
Purpose & Profit: How Sustainable Ad Tech Products Are Leading to Improved Advertiser Performance

Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
16:50 – 17:00
Closing Remarks
Auditorium

Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
17:00 – 19:00
Networking Reception
Conservatory Terrace