2025 Agenda
8:00 AM – 8:50 AM ET
Registration & Breakfast
Coffee & an assortment of freshly baked croissants
9:00 AM – 9:15 AM ET
Opening Remarks
Frank Maguire
SVP, Product Marketing & Sustainability at Sharethrough
9:15 AM – 9:45 AM ET
Keynote
Beyond Doomsday: How Culture, Industry, and Climate Action Can Build a Better Future
Micheal Mezzatesta
Climate Activist and Economist
9:45 AM – 10:10 AM ET
DSP Panel
Greener Ad Tech: The DSPs' Role in Building a Low-Carbon Advertising Ecosystem
Ali Wendroff (Moderator)
VP, Demand Partnerships at Sharethrough
Greg Joseph
VP, Inventory Development at StackAdapt
Chandra Cirulnick
VP of Global Supply Partnerships at Yahoo
Matt Clark
VP, Strategic Partnerships at FreeWheel
More to come!
10:15 AM – 10:45 AM ET
Coffee Break
10:45 AM – 11:20 AM ET
Misinformation Panel
Combating Misinformation and Driving Cultural Change
Chris Moscardi (Moderator)
Director of Strategy & Campaigns at EPIC
Dagmara Sulzce
Managing Director at International Advertising Association
Natalia Vega
Founder & Executive Director at New Zero World
Sam Mellor
VP of Commercial Marketing and Growth at BBC
11:20 AM – 11:40 AM ET
Keynote
Research Results: Sustainable Messaging's Impact on Consumer Purchase Behavior
Martin Bryan
Global Chief Sustainability Officer at IPG Mediabrands
Frank Maguire
SVP, Product Marketing & Sustainability at Sharethrough
11:40 AM – 12:00 AM ET
Workshop
The Green Action Workshop: 3 Steps to a Low-Carbon Media Future
12:00 PM – 1:00 PM ET
Lunch
Assortment of sandwiches, pasta, salad, fruit & dessert
1:00 PM – 1:25 PM ET
Fireside Chat
From Screen to Green: Ed Begley Jr.’s Environmental Journey
Frank Maguire (Moderator)
SVP, Product Marketing & Sustainability at Sharethrough
Ed Begley Jr.
Environmental Activist and Emmy Award-Nominated Actor
1:25 PM – 1:55 PM ET
Brand Panel
Sustainability Talks: Inside the Brand Transformation
John Osborn (Moderator)
Director at AdNetZero
Jennifer Oliveras
Sr. Director- Global Partnerships and Brand Activation at Indeed
James Tarone
Director Programmatic and Video at Pfizer
Katie Usiak
Ads Sustainability Global Product Solutions Lead at Google
Tasha Lenton
Associate Director, Global + EMEA Media at Spotify
1:55 PM – 2:15 PM ET
Fireside Chat
Changing the Narrative: Elevating Black Voices in the Climate Movement
Adam Lake (Moderator)
Head of Communications, North America at Climate Group
Wawa Gatheru
Founder & Executive Director at Black Girl Environmentalist
2:15 PM – 2:30 PM ET
Coffee Break
Meet & Greet Ed Begley Jr.
Coffee & an assortment of Chef-selected desserts
2:30 PM – 2:50 PM ET
Keynote
Advancing Green: Digital Ad Sustainability Objectives in Perspective
Terence Kawaja
CEO & Founder at LUMA Partners
2:50 PM – 3:10 PM ET
Keynote
AI in Media: Planting the Seed for Sustainable Growth
Brian O'Kelley
CEO & Co-Founder at Scope3
3:15 PM – 3:45 PM ET
Agency Panel
Media with a Mission: Agency Updates on Tackling Climate Change & the Use of the Global Sustainability Framework
Catherine Perloff (Moderator)
Reporter at The Information
Stephanie Helen Scheller
Managing Partner Sustainable Solutions EMEA at OMG
Alexander Stone
SVP, Advanced Video & Agency Partnerships at Horizon Media
Oleg Korenfeld
Chief Technology Officer at CMI Media Group
Francis D’Hondt
SVP, Addressable Health at KINESSO
3:45 PM – 4:00 PM ET
Keynote
ESG-Driven Advertising: Proving Impact Beyond the Buzzwords
Guy Jones
Co-founder at The GoodNet
4:00 PM – 4:10 PM ET
Closing Remarks
Frank Maguire
SVP, Product Marketing & Sustainability at Sharethrough
The Venue
The 2025 Green Media Summit will take place on the largest green roof in New York State, alongside a unique wildlife habitat, a one-acre working farm and one of the region’s leading energy conservation initiatives.
Javits Center
Named after the legendary and lifelong New Yorker, Senator Jacob K. Javits, this self-sustaining New York icon has become a wildlife sanctuary, a community partner and a nationwide nexus where the latest ideas in business and pop culture converge under one very green roof.
Read more on their website.
Javits Center
North Entrance
445 11th Ave,
New York, NY
10001, United States
Conference: Pavilion on the Farm – 4th Floor
