2025 London Agenda
12:00
Registration Opens
Garden Room
12:00 – 13:15
Luncheon
Conservatory
12:30 – 13:40
Opening Remarks
Auditorium
Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
13:40 – 14:00
Keynote
Auditorium
The Power of Advertising for a Better Planet
Michelle Carvill
Co-Founder and Co-Host at Can Marketing Save the Planet?
14:00 – 14:30
Brand Panel
Auditorium
From Pledge to Practice: Embedding Sustainable Practices in Brand Strategy
Aina Fuller (Moderator)
Global Sustainability Director at Responsible Marketing Advisory
Tasha Lenton
Co-Founder and Co-Host at Can Marketing Save the Planet?
Emma Gibbs
Media Lead UK&I at Nestlé
Sandeep Rana
Senior Director of Citizenship & Sustainability, UK & Ireland at Estée Lauder
14:30 – 15:00
AI Panel
Auditorium
Green AI: Oxymoron or Opportunity? Media, AI, and Environmental Impact
Louise Watson (Moderator)
Associate Director at Propeller Group
Jean-Baptiste Pettit
VP of R&D and Innovation at Perion
Anne Coghlan
Co-founder & COO at Scope3
15:00 – 15:10
Coffee Break
Auditorium
15:10 – 15:40
Agency Panel
Auditorium
From Brief to Buy: Agencies Rewiring Media for Climate Impact
Jonathan Haines (Moderator)
Managing Director UK & Northern Europe at Equativ
Tim Pritchard
Head of Responsible Media at MG OMD
Andy Collins
Head of Planning at Wavemaker
Beatrice Willetts
Associate Director, Global Digital Standards and EMEA Partnerships at Publicis Group
Annie Gibbons
Head of Sustainability | Global Media at dentsu
15:40 – 16:10
EU Regulation Panel
Auditorium
Beyond the Pledge: Navigating EU & UK Climate Rules in Media & Marketing
Gemma Butler (Moderator)
Director and Co-Founder at Can Marketing Save the Planet?
Stephen Woodford
CEO at Advertising Association
16:10 – 16:40
Ad Tech Panel
Auditorium
Greener Tech: Rethinking Ad Tech Efficiency & Solutions
Guy Jones (Moderator)
Co-founder at The GoodNet
Nadia James
Global Ads Sustainability Marketing Lead at Google
Lea Conti-Fabra
Programmatic Strategy & Sustainability Lead at TripAdvisor
Sara Vincent
Managing Director at Utiq
16:40 – 16:50
Case Study
Auditorium
Purpose & Profit: How Sustainable Ad Tech Products Are Leading to Improved Advertiser Performance
Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
16:50 – 17:00
Closing Remarks
Auditorium
Frank Maguire
SVP, Product Marketing & Sustainability at Equativ
17:00 – 19:00
Networking Reception
Conservatory Terrace
