Green Media Summit Agenda

8:00 AM – 8:45 AM ET

Breakfast & coffee

8:45 AM – 8:55 AM ET

Opening remarks

9:00 AM – 9:25 AM ET

Keynote

No Time to Waste: On the Front Lines of the Climate Crisis with the American Red Cross

Noel Anderson, Chief Sustainability Officer at American Red Cross

This keynote will explore the reasons why the digital advertising industry must combine efforts to reach net-zero emissions by the end of the decade, as well as its consequences if we don’t.

9:30 AM – 10:00 AM ET

Brand Panel

Building a Sustainable and Profitable Brand

Panel host: Brian Murphy at The Alpine Project

  • Vivian Chang, Head of DTC Practice, Clorox
  • Jennie Mucciarone, Digital Media Strategist, iRobot
  • Danielle Azoulay, Sustainability and CSR Expert, Founder of The CSO Shop

Wondering how to achieve scale while reaching your sustainability goals? In this panel, experts will share tips and tricks to build a sustainable profitable brand.

10:00 AM – 10:30 AM ET

Networking break

10:30 AM – 10:55 AM ET

Fireside chat

Lessons from Year 1 at Scope3: Brian O’Kelley Shares Next Steps to Accelerate Sustainability in Media

Panel host: Michael Burgi at Digiday

  • Brian O’Kelley, CEO & Co-Founder at Scope3

One year after the launch of Scope3, Brian O’Kelley will share with us his key learnings, milestones, challenges and next steps to build a more sustainable advertising industry.

11:00 AM – 11:40 AM ET

Agency Panel

How Agencies Will Hold the Digital Industry Accountable for Reaching Net-Zero Emissions

Panel host: Aleda Stam at Ad Age

  • Martin Bryan, Global Chief Sustainability Officer, UM, Mediabrands
  • Jean-Marc Papin, SVP Media Technology & Data at Horizon

  • Krystal Olivieri, Global Chief Innovation Officer at GroupM & Choreograph

  • Yale Cohen, EVP Global Digital Standards at Publicis Media

It’s not only about the why, but how. For agencies, their impact stems from accountability and integrity. Join our agency panel to learn about the solutions and standards needed to secure a sustainable future.

11:45 AM – 12:10 PM ET

Fireside chat

How IAB Tech Lab Best Practices and Standards Can Help Lower Emissions

  • Curt Larson, Chief Product Officer at Sharethrough
  • Hillary Slattery, Director Programmatic at IAB Tech Lab

Learn how IAB Tech Lab’s best practices and standards can help lower emissions.

12:10 PM – 1:10 PM ET

Lunch

1:10 PM – 1:35 PM ET

Publisher Panel

Less is More: Can Publishers Reduce Carbon Emissions Without Impacting Revenue?

Panel host: Ben Epstein at Jounce

  • Mike Racic, President at Prebid

  • Kenrika Mazuch, Product Manager at Mediavine

  • Chao Liao, SVP, Revenue Operations & Data Strategy at Insider Advertising

  • Scott Mulqueen, VP Programmatic & Yield at Recurrent

Consumers expect brands to step up to the challenge and create a sustainable future for all, but publishers also hold the key to the solution. Learn how they can significantly reduce carbon emissions.

1:40 PM – 2:05 PM ET

Keynote

5 Steps to Build Your Company’s Path to Net Zero

Richard Davis, CEO & Co-Founder at 51toCarbonZero (51-0)

You’re ready to set sustainability goals, but where do you start? Learn about the five ways to transforming goals into actionable steps.

2:10 PM – 2:40 PM ET

Networking break

2:40 PM – 3:05 PM ET

Keynote

The Power of We: The 5 Point Plan & How Small Actions Can Amount to Big Change

John Osborn, Director at AdNetZero

You’re ready to set sustainability goals, but where do you start? Learn about the five ways to transforming goals into actionable steps.

3:10 PM – 3:40 PM ET

DSP Panel

Green by Default: How DSPs Can Empower Buyers and Sellers to Reduce Carbon Emissions

Panel host: Greg MacDonald at Chealsea Strategies

  • Maggie Mattingley, Lead Director Inventory Management at The Trade Desk

  • Jon Schulz, Chief Marketing Officer at Viant

  • Joseph Dressler, VP of Sales, America at Adform

The current digital advertising ecosystem consists of hundreds of middlemen connected with one another in order to trade, auction and deliver ads online. How can we make this process more sustainable? We’ll dive into the topic in our DSP panel.

3:40 PM – 4:00 PM ET

Closing remarks

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