Toutes les vidéos et présentations
CÉRÉMONIE
The Power of Advertising for a Better Planet
Michelle Carvill urges the advertising industry to recognize its role, and responsibility, in addressing the climate crisis. With advertising shaping consumption and influencing behavior, she argued that marketers must shift from driving endless growth to enabling sustainable choices.
Conférenciers(ères) :
Michelle Carvill, Co-Founder and Co-Host at Can Marketing Save the Planet?
PANEL AGENCES
From Brief to Buy: Agencies Rewiring Media for Climate Impact
Agencies are leveraging their influence, data, and partnerships to make sustainability a core standard in media planning rather than an afterthought. In this session, Tim Pritchard (MG OMD), Bea Willetts (Publicis), Andy Collins (Wavemaker), and Annie Gibbons (Dentsu) explored how reframing sustainability as both a performance driver and a shared responsibility can deliver stronger results for brands and positive impact for the planet.
Conférenciers(ères) :
Tim Pritchard at MG OMD, Andy Collins at Wavemaker, Beatrice Willetts at Publicis Group and Annie Gibbons at dentsu
PANEL MARQUE
From Pledge to Practice: Embedding Sustainable Practices in Brand Strategy
How can brands move beyond sustainability pledges and embed meaningful change into the heart of their marketing strategies? Leaders from Spotify, Nestlé, and Estée Lauder shared how they’re turning ambition into action—integrating sustainability into business growth, creative planning, and media investment.
Conférenciers(ères) :
Tasha Lenton at Spotify, Emma Gibbs at Nestlé and Sandeep Rana at Estée Lauder
EU REGULATION PANEL
Beyond the Pledge: Navigating EU & UK Climate Rules in Media & Marketing
In this session, Gemma Butler (Can Marketing Save the Planet) and Stephen Woodford (Advertising Association) unpacked how growing climate regulation is reshaping marketing and advertising practices, urging marketers to move from pledge to proof.
Conférenciers(ères) :
Gemma Butler at Can Marketing Save the Planet? and Stephen Woodford at Advertising Association
FIRESIDE CHAT
Green AI: Oxymoron or Opportunity? Media, AI, and Environmental Impact
As AI becomes embedded in every corner of marketing and media. In this session, Jean-Baptiste Pettit (Perion) and Anne Coghlan (Scope3) explored whether AI can truly drive sustainability, or if its growing footprint risks undermining progress.
Conférenciers(ères) :
Jean-Baptiste Pettit at Perion and Anne Coghlan at Scope3
AD TECH PANEL
Greener Tech: Rethinking Ad Tech Efficiency & Solutions
Speakers from Lea Conti-Fabra (TripAdvisor), Nadia James (Google), Sara Vincent (UTIC), and Guy Jones (The GoodNet), discussed how sustainability in ad tech is evolving from a “nice-to-have” to a driver of both efficiency and performance.
Conférenciers(ères) :
Guy Jones at The GoodNet, Nadia James at Google, Lea Conti-Fabra at TripAdvisor and Sara Vincent at Utiq
