Toutes les vidéos et présentations
CÉRÉMONIE
Mot d'ouverture de Frank Maguire
Frank Maguire, SVP Product Marketing & Sustainability at Sharethrough discusses why we held a third Green Media Summit; the overarching reasons why we should decarbonize the digital advertising industry and upcoming topics, keynotes, panels and fireside chats.
Conférenciers(ères) :
Frank Maguire de Sharethrough
Coming soon!
DISINFORMATION PANEL
Lutter contre la désinformation et favoriser le changement culturel
In a world where misinformation is rampant, a panel of media experts discuss how to combat greenwashing and ensure sustainability narratives drive real action. Ultimately, the goal is to empower the audience with the tools needed to critically assess sustainability claims and drive real, lasting change.
Conférenciers(ères) :
Chris Moscardi at EPIC, Dagmara Sulzce at International Advertising Association, Natalia Vega at New Zero World, Sam Mellor at BBC, Shyla Raghav at TIME
PANEL MARQUE
Entretiens sur le développement durable : Au cœur de la transformation de la marque
A powerhouse panel featuring top brands that have successfully embedded sustainability into their operations, advertising, and brand messaging.
Conférenciers(ères) :
John Osborn at AdNetZero, Jennifer Oliveras at Indeed, James Tarone at Pfizer, Katie Usiak at Google, Tasha Lenton at Spotify
CÉRÉMONIE
L'IA dans les médias : Planter les graines d'une croissance durable
Brian O’Kelley, co-founder of Scope3 will be joining us on stage to discuss a trending topic of discussion: AI in sustainability. While AI is widely perceived as resource-intensive, can it actually help drive sustainable growth? Find out by tuning into this exciting session!
Conférenciers(ères) :
Brian O’Kelly at Scope3
Coming soon!
CÉRÉMONIE
Mot de la fin de Frank Maguire
Closing remarks by Frank Maguire, SVP Product Marketing & Sustainability at Sharethrough.
Conférenciers(ères) :
Frank Maguire de Sharethrough
Coming soon!
CÉRÉMONIE
Au-delà de l'apocalypse : Comment la culture, l'industrie et l'action climatique peuvent construire un avenir meilleur
Economist and influencer Michael Mezzatesta will explore the intersection of culture, industry, and climate action in shaping a better future. In a time of economic and political uncertainty, he’ll break down the key forces driving sustainability and how businesses can navigate these challenges while staying competitive.
Conférenciers(ères) :
Michael Mezzatesta (Climate Activist and Economist)
CÉRÉMONIE
Research Results: Sustainable Messaging’s Impact on Consumer Purchase Behavior
A special session unveiling groundbreaking research conducted by IPG and Sharethrough, exploring how sustainable messaging influences consumers and drives behavioral change.
Conférenciers(ères) :
Martin Bryan at IPG Mediabrands, Frank Maguire at Sharethrough
Coming soon!
FIRESIDE CHAT
Changer le récit : Faire entendre la voix des Noirs dans le mouvement pour le climat
Representation and inclusivity in sustainability efforts are critical. Wawa Gatheru, Founder of the Black Girl Environmentalist will lead a crucial conversation on the role of Black voices in sustainability and highlight how often they’re left out of the discussion.
Conférenciers(ères) :
Adam Lake at Climate Group, Wawa Gatheru at Black Girl Environmentalist
PANEL AGENCES
Des médias en mission : Mise à jour de l'Agence sur la lutte contre le changement climatique et l'utilisation du cadre mondial de développement durable
Industry experts from Alexander Stone and Oleg Korenfeld will break down the challenges and progress media agencies are making in their sustainability journeys.
Conférenciers(ères) :
Catherine Perloff at The Information, Stephanie Helen Scheller at OMG, Alexander Stone at Horizon Media, Oleg Korenfeld at CMI, Francis D’Hondt at KINESSO
PANEL DSP
Greener Ad Tech: The DSPs’ Role in Building a Low-Carbon Advertising Ecosystem
DSPs hold real power in making programmatic advertising more sustainable. Hear how platform leaders are tackling bid duplication, aligning incentives, and using AI and supply intelligence to cut waste, drive performance, and reshape the future of digital media.
Conférenciers(ères) :
Ali Wendroff at Sharethrough, Greg Joseph at StackAdapt, Chandra Cirulnick at Yahoo, Matt Clark at FreeWheel
FIRESIDE CHAT
De l'écran au vert : Le parcours environnemental d'Ed Begley Jr.
In a special session, Hollywood Actor & Environmentalist Ed Begley Jr. will share his inspiring environmental journey and insight into what the entertainment industry can do to become more sustainable.
Conférenciers(ères) :
Ed Begley Jr. (Environmental Activist and Emmy Award-Nominated Actor), Frank Maguire at Sharethrough
CÉRÉMONIE
Progresser sur la voie du vert : Les objectifs de durabilité de la publicité numérique en perspective
The digital advertising industry is fragmented and complex with an inefficient supply chain that produces considerable waste. CEO and Founder at Luma Partners, Terence Kawaja will explain how focusing on sustainability can drive both profit and purpose—creating value for businesses and the planet alike.
Conférenciers(ères) :
Terence G. Kawaja at LUMA Partners
Coming soon!
CÉRÉMONIE
La publicité axée sur l'ESG : Prouver l'impact au-delà des mots à la mode
Profit and purpose aren’t at odds—and Guy Jones of The Good Net makes the case that brands can align ESG goals with better ad performance. Learn how data, media strategies, and inclusive investments are helping companies drive real impact without sacrificing results.
Conférenciers(ères) :
Guy Jones at The GoodNet
